Your team makes positioning, messaging and competitive calls constantly — how to frame the launch, which segment to lead with, what to arm sales with when a competitor shows up in the deal. Those calls run on whatever evidence is on hand, or on gut.
I bring the evidence. I do research using tools built for the job, based on solid methodologies and targeted at real, verifiable answers.
Where demand actually is, which segment to lead with, and whether a play is worth the spend.
How buyers actually decide, the words they use, and what makes them choose — so your messaging lands.
What rivals really claim versus deliver, so your positioning and battlecards hold up in the deal.
I do the research and hand you positioning, messaging and competitive evidence you can act on.
I build AI research tools grounded in real research expertise — so your team keeps buyer and competitive intel fresh, not stale.
I run workshops and mentor marketing teams to run their own win/loss, messaging and competitive research.
You're launching — and the positioning and messaging have to land the first time.
Positioning needs to hold up in the deal — not just sound good on the site.
A competitor is taking deals or airtime and you need a real answer, not a guess.
A campaign or message isn't converting and you don't know why.
Over a decade building CI programs and doing hands-on research with product, product marketing, and go-to-market teams — across B2B SaaS, AI and hardware, enterprise software, defense and aerospace, and semiconductors. I've also got hands-on product marketing and content experience of my own.
I do the research myself, and I build the AI systems behind it — grounded in human judgment and domain expertise, and designed to deliver real, defensible answers.